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[원서] (Contributions to Economics) Dr. Sandra Bell (auth.) - Internatio…

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International Brand Management of Chinese Companies

Sandra Bell

International Brand Management of Chinese Companies
Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

Physica-Verlag
A Springer Company

Author Dr. Sandra Bell Trappenbergstr. 35 45134 Essen Germany bell.sandra@bcg.com

ISBN 978-3-7908-2029-4 DOI: 10.1007/978-3-7908-2030-0

e-ISBN 978-3-7908-2030-0

Contributions to Economics ISSN 1431-1933

International Brand Management of Chinese Companies

Sandra Bell

International Brand Management of Chinese Companies
Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

Physica-Verlag
A Springer Company

Author Dr. Sandra Bell Trappenbergstr. 35 45134 Essen Germany b…(skip)

[원서] (Contributions to Economics) Dr. Sandra Bell (auth.) - International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances ~ , [원서] (Contributions to Economics) Dr. Sandra Bell (auth.) - International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances ~기타솔루션 , 솔루션

[원서] (Contributions to Economics) Dr. Sandra Bell (auth.) - International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances ~
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[원서] (Contributions to Economics) Dr. Sandra Bell (auth.) - International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances ~

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