H&M의 marketing 분석
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작성일 20-11-07 04:52
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Download : H&M의 마케팅 분석.pptx
H&M의 marketing 분석
Download : H&M의 마케팅 분석.pptx( 29 )
_SLIDE_1_
Global
Marketing of
_SLIDE_2_
Index
Why we chose
What is
H&M’s business concept
H&M Seven important core factors
H&M growth target
H&M expansion strategy
H&M sales/ net profit / brand value
Analysis
STP - Segmentation, Targeting and Positioning
4P Product, Price, Place and Promotion
SWOT Strength, Weakness, Opportunity
and Threat
SWOT suggestion
H&M Problems/ solution
Competition between H&M and ZARA
FOREVER21
Conclusion
_SLIDE_3_
Why we chose
Fast Fashion
is
TREND
_SLIDE_4_
Global Top10 Fast Fashion Company Achievement 2006~2xxx
출처 : Thomson Research
단위: 백만달러, %
Why we chose
F
A
S
T
Fashion
Acceptable price
Speed
Trust
Four Strong Points of Fast Fahion Brand F.A.S.T
:The Biggest
Brand Power
The first
_SLIDE_5_
About
Hennes & Mauritz AB comprises five different independent brands
…(省略)
레포트/경영경제
순서
H&M,마케팅,경영경제,레포트
H&M의 마케팅 분석 , H&M의 마케팅 분석경영경제레포트 , H&M 마케팅
설명
H&M의 marketing 분석
다.
